Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads
All LevelsBusinessSelling on Amazon

Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads

Complete guide to Selling on Amazon Seller Central inc. FBA, FBM, Product Creation, Amazon PPC, Orders & Pricing

Created by Trevor Ginn
4 hours
Video Content
75
Lectures
80,210
Students
4.4
Rating
4.4
(80,210 students enrolled)

What you'll learn

How to use the Amazon platform to build a successful international ecommerce business.
Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
How to register your brand for Brand Registry.
Understanding how Amazon search works and how to optimise your listings.
Learn how to create listings what convert quickly and efficiently.
Research the best keywords for your product to drive sales.
Optimising pricing and winning the Buy Box.
Create your first FBA shipment from start to finish.
Manage your orders and deal with customers.
Keep on top of seller performance metrics such as Order Defect Rate.
Understand how to use Amazon's Sponsored product programme.
Boost your business sales through Amazon business.
How to use Amazon to reach customer across the world.

Course Content

19 sections • 75 lectures • 03:58:02 total length

Introduction

2 lectures • 06:55

Introduction to the Course04:07
Roadmap for Starting an Amazon Business02:48

Starting your Amazon Business

6 lectures • 23:20

Branding for your Amazon Business07:13
Creating a brand3 questions
Researching Products to Sell on Amazon09:19
Different types of products3 questions
Research and selecting products1 question
+5 more lectures

Fulfilment options - FBA, FBM or SFP

4 lectures • 06:03

FBM – Benefits and drawbacks02:05
FBA – Benefits and drawbacks01:37
Seller Fulfilled Prime (SFP) - Benefits and drawback00:28
Choosing the right Fulfilment option01:53
Choosing fulfilment option(s) for your business4 questions

Amazon's Product Catalogue and the Product Listing Page

4 lectures • 12:19

Amazon's catalogue system02:13
Anatomy of the Amazon product detail page03:22
How Amazon combined product details from different sellers02:03
How to create product listings by catalogue matching04:41
Match your product against Amazon's catalogue5 questions

Amazon Search

4 lectures • 07:49

What is Amazon Search01:21
Ranking Factors00:48
How Amazon indexes content02:49
Improving performance02:51
Amazon Search Quiz3 questions

Keyword Research and Optimising Listing Content

3 lectures • 19:42

Researching Keywords - Introduction05:16
Researching Keyword using Helium 1008:06
Optimising product listings content06:20
Creating product listing content3 questions

Creating product individually and via flat files

6 lectures • 24:44

Creating products on Amazon via product entry form03:24
Downloading the right feed file02:18
Price and quantity file (& inventory loader)01:37
Category specific flat files10:08
Creating Variations05:37
+2 more lectures

Pricing

3 lectures • 05:53

The Buy Box03:00
Dynamic pricing01:59
Pricing Health, Fix Pricing Errors & Fee Discount00:54
Managing Pricing2 questions

Fulfilled by Merchant (FBM) Shipping Options and Settings

4 lectures • 06:04

FBM shipping options01:15
Shipping templates02:28
Listing level shipping settings00:40
Seller Fulfilled Prime (SFP)01:41
Creating shipping templates2 questions

Fulfilled By Amazon

7 lectures • 27:15

Benefits of FBA02:11
FBA setup04:12
FBA Fees04:06
FBA Fee Reporting02:20
FBA inventory creation04:39
+3 more lectures

Reporting

3 lectures • 09:03

Payment Reports03:25
Selling Coach01:50
Business Reports03:48

Managing Orders

3 lectures • 06:10

Order Management02:05
Managing Returns02:57
Customer messages01:08
Returns settings2 questions

Seller Performance

4 lectures • 04:35

Amazon Seller Feedback01:40
A-Z claims00:51
Order Defect Rate00:55
Other performance Measures01:09
Seller Performance Quiz2 questions

Amazon for Business

1 lectures • 02:53

Amazon Business Programme overview02:53

Growing your sales

3 lectures • 09:55

Deals02:57
Vouchers02:41
Promotions04:17

Amazon Sponsored Products

8 lectures • 43:16

Amazon Sponsored Product and Sponsored Brands03:45
Ad objective and measurements03:43
Targeting and keyword matching types06:04
Amazon Sponsored Product Ads08:51
Amazon Sponsored Brands Ads07:09
+4 more lectures

Your Brand on Amazon

4 lectures • 13:35

Registering a brand with Amazon Brand Registry04:27
Brand Registry features01:31
Branded Storefronts04:35
A+ Content03:02
Your brand on Amazon - Quiz2 questions

Expanding internationally

5 lectures • 07:38

Amazon's International sites00:42
Expand Globally tool02:33
Create international listings00:58
Pan European FBA01:20
International customer service02:05
+1 more lectures

Wrapping Up!

1 lectures • 00:53

Test your Amazon Knowledge15 questions
Congratulations00:53

Description

Learn how to make the most of selling on Amazon – the world’s largest online marketplace and an unparalleled opportunity for entrepreneurs.

Start an Amazon business and boost your income, or escape the 9-to-5! You don't need any prior knowledge of Amazon or any technical skills - if you can use a web browser, you are good to go!!

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an Amazon business that sells over $ 3 million/year. Trevor Ginn has over 10 years of experience selling on Amazon. He will show you how to:

  • Open an Amazon account

  • Create optimised Amazon listings which convert

  • Get to the top of Amazon search results (Amazon SEO)

  • Set up Fulfilled by Amazon (FBA) and create your first shipment

  • Manage orders

  • Monitor your performance metrics

  • Run a successful Amazon sponsored product (PPC) campaign

  • Expand internationally

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

If you are an Amazon newbie looking to take your first step to financial independence or an experienced Amazon seller looking to improve your sales, this course is for you. You will learn about selling on Amazon from start to finish. The course comprises 17 detailed sections, each of which tackles an aspect of the Amazon selling platform. In the end you will be able to:

  • Create new products with keyword-rich content.

  • Optimise your products for performance in Amazon search

  • Advertise products using Amazon Sponsored Products

  • Replenish inventory by shipping to an Amazon fulfilment centre

  • Manage customers and orders and maintain a great feedback score

This course distils the instructor’s enormous experience of Amazon and selling online into 70+ digestible lessons. He is always happy to answer emailed questions and loves hearing from students.

Who this course is for:

  • This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.

This course includes:

  • 4 hours on-demand video
  • 0
  • 43 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Instructor

Trevor Ginn

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