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All LevelsBusinessProduct Management
Become a Product Manager | Learn the Skills & Get the Job
The most complete course available on Product Management. 13+ hours of videos, activities, interviews, & more
Created by Cole Mercer, Evan Kimbrell
13 hours
Video Content
144
Lectures
272,431
Students
4.3
Rating
4.3
(272,431 students enrolled)What you'll learn
✓Understand the varying role of a Product Manager through different types and sizes of companies
✓Decide which type of Product Manager best fits one's goals and personality
✓Understand the Product Lifecycle and how it applies to every product
✓Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
✓Know how to identify ideas worth pursuing and dedicating resources to
✓Understand how to get at the root of customer pain points
✓Understand and communicate customer pain by type and frequency
✓Assess the core problem of a product
✓Find and compare competitors and competing products
✓Differentiate between Direct, Indirect, Substitute, and Potential competitors
✓Understand the process of Customer Development and how it relates to being a Product Manager
✓How to find potential interviewees for product interviews, user tests, and exploratory interviews
✓How to structure and run a customer interview
✓How to model interview questions correctly while avoiding bias
✓Navigate the four different types of customer interviews
✓Find potential interviewees both internally and externally
✓Write emails that will get users and potential customers to respond
✓Build user personas based on both qualitative and quantitative data
✓Understand the difference between a wireframe, a mockup, and a prototype
✓Sketch out a wireframe with just a pen and paper
✓Use Balsamiq to create wireframes at an intermediate level
✓Use a sketch system called POP for digitizing product sketches
✓Create specs for epics and user stories
✓Properly apply acceptance criteria
✓Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
✓Correctly evaluate which product metrics to track and which to ignore
✓Apply the AARRR framework to your product
✓Apply the HEART framework to your product
✓Track your metrics using a variety of software
✓Create a product and feature roadmap
✓Create a product backlog and properly prioritize features
✓Calculate team velocity and build estimations for product delivery
✓Understand the difference between Agile and Waterfall development
✓Understand the difference between two popular Agile frames: Scrum and Kanban
✓Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
✓Communicate effectively with all the stakeholders of a product
✓Communicate effectively with engineers in a way they will appreciate and understand
✓Communicate effectively with designers by focusing on the things they care about most
✓Communicate effectively with executives and higher-ups
✓Understand the role of technology in modern Startups and Fortune 500s
✓Understand the basics of "The Cloud" and Servers vs. Clients
✓Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
✓Understand the basics of APIs, what they do, what they look like, and how your team might use them
✓Understand how to obtain relevant experience to set up for a transition to Product Management
✓Build a portfolio that will assist in a hiring application
✓How to self-brand online and build a following pre-hire
✓What to look for in Product Management jobs and what to ignore
✓How to apply insider tips and tricks to getting hired as a Product Manager
✓Craft a resume that appeals to a hiring manager for Product Management placement
✓Ace the Product Manager interview
✓Excel beyond getting hired
Course Content
18 sections • 144 lectures • 12:55:48 total length
Before Starting the Course
5 lectures • 07:19
Before Starting the Course
5 lectures • 07:19
Course Overview05:06
First Thing to Do01:23
Choose your own adventure - we'll tell you which lectures to watch *SAVE TIME!*00:33
Join our community on Slack!Processing..
Review sheets, activities, & resources - all in one PDF!00:17
Introduction to Product Management
11 lectures • 32:15
Introduction to Product Management
11 lectures • 32:15
What is a Product Manager?03:30
What is a Product?02:54
[POP QUIZ] Products and Product Managers5 questions
[ACTIVITY] The Big, Bloated, Blue Bird01:32
Three Different Types of Product Manager Roles04:30
+8 more lectures
Introduction to Product Development
12 lectures • 32:01
Introduction to Product Development
12 lectures • 32:01
The Four Major Phases of the Product Lifecycle03:14
[POP QUIZ] Did You Catch All of That?2 questions
[ACTIVITY] Six Products Four Phases - Can you guess which?00:21
Product Lifecycle Phases: Real World Examples04:06
The Product Development Process03:22
+10 more lectures
Ideas and User Needs
6 lectures • 16:59
Ideas and User Needs
6 lectures • 16:59
Introduction to Ideas and User Needs02:01
Where Ideas Come From as a PM04:53
[POP QUIZ] On the Origin of Ideas6 questions
Getting to the Real User Needs07:58
[ACTIVITY]: Separating the Signal from the Noise00:26
+3 more lectures
Competitive and Market Analysis
15 lectures • 01:19:12
Competitive and Market Analysis
15 lectures • 01:19:12
Market Research - Sizing the Market04:09
Introduction to Finding Competitors03:04
Finding Competitors as a Product Manager12:18
Direct / Indirect / Potential Competitors and Their Impact07:30
[POP QUIZ] One Company to Rule Them All5 questions
+12 more lectures
Customer Development
15 lectures • 01:34:04
Customer Development
15 lectures • 01:34:04
What is Customer Development?06:11
The Four Types of Interviews10:22
Key Differences in Customer Development02:36
[POP QUIZ] Customer Development8 questions
Who You Should Talk To10:00
+12 more lectures
Designing and Running Experiments
25 lectures • 02:17:37
Designing and Running Experiments
25 lectures • 02:17:37
What is an MVP?06:37
How do product managers think about MVPs?06:59
7 steps to running an MVP experiment04:11
[POP QUIZ] You Down with MVP?5 questions
Identifying your assumptions07:17
+21 more lectures
Conceptualizing the Solution
8 lectures • 01:01:39
Conceptualizing the Solution
8 lectures • 01:01:39
Introduction to Wireframing05:36
Wireframe, Mockup, Prototype11:02
Let's Jump into Sketching09:01
Sketching Out a Mobile App07:30
OPTIONAL: Using POP features in Marvel08:56
+4 more lectures
Metrics for Product Managers - Defining Success and Measuring Results
9 lectures • 01:16:15
Metrics for Product Managers - Defining Success and Measuring Results
9 lectures • 01:16:15
Introduction to Metrics07:31
Real Life Examples of Metrics07:53
Metrics of All Kinds15:08
How to Pick Good Metrics11:57
Using the HEART Metrics Framework - Part 110:04
+5 more lectures
Building the Product - Project Management for PMs
8 lectures • 49:08
Building the Product - Project Management for PMs
8 lectures • 49:08
Introduction to Epics05:15
Let's Get Into Epic Specs04:49
User Stories and Acceptance Criteria04:33
Real Life Example of Epics, Specs, User Stories, and the Backlog12:07
Estimations and Velocity09:24
+4 more lectures
Working with People and Stakeholders
5 lectures • 14:26
Working with People and Stakeholders
5 lectures • 14:26
General Communication Skills02:40
Working with Engineers04:22
Working with Designers03:42
Working with Executives and Others03:42
[QUIZ] How to Win Friends and Influence Products6 questions
+1 more lectures
Technology for Product Managers
6 lectures • 27:54
Technology for Product Managers
6 lectures • 27:54
Why Learn Technology?03:04
"The Cloud", Servers, Clients, and the Inner Workings of the Internet05:29
Understanding the Front End, Back End, and Tech Stacks08:20
Understanding APIs - Application Programming Interfaces05:09
Additional Technology05:52
+2 more lectures
What You Should Do to Prepare Yourself for the Job
4 lectures • 10:53
What You Should Do to Prepare Yourself for the Job
4 lectures • 10:53
Getting Relevant Experience04:52
Building a Portfolio with a Side Project02:56
Branding Yourself03:05
[QUIZ] Prep Yourself3 questions
Section 13: Review & Recap00:00
How to Look for a Job in Product Management
3 lectures • 06:00
How to Look for a Job in Product Management
3 lectures • 06:00
Where to Look and What to Look For03:33
Inside Advice on Your PM Job Hunt02:27
[QUIZ] Dreams Don't Work Unless You Do3 questions
Section 14: Review & Recap00:00
How to Get the Job in Product Management
5 lectures • 21:17
How to Get the Job in Product Management
5 lectures • 21:17
Resumes04:08
Interviewing for Product Management04:00
How to Answer Interview Questions the Right Way04:53
Insider Tips for Getting the Job08:16
[QUIZ] Be Like Cole4 questions
+1 more lectures
After You've Got the Job
2 lectures • 08:45
After You've Got the Job
2 lectures • 08:45
The First Things to Do05:49
End of Course02:56
Extended Interviews with Current Product Managers
4 lectures • 01:39:47
Extended Interviews with Current Product Managers
4 lectures • 01:39:47
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google27:31
Interview with David Lifson, VP of Product @ Homepolish20:00
Q&A Section 2 (part 1): Introduction to Product Management28:12
Q&A Section 2 (part 2): Introduction to Product Management24:04
Bonus Section
1 lectures • 00:17
Bonus Section
1 lectures • 00:17
Bonus Lecture00:17
Description
Updated June 2025: Over 4,000 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com, Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!
The most updated and complete Product Management course on Udemy! You'll learn the skills that make up the entire Product Management job and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.
Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.
The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.
But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.
Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.
Your instructors:
Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.
Evan Kimbrell is a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 630,000 students, 32,000+ 5 star reviews, and an average rating of 4.9 / 5.0.
Who this course is for:
- Anyone looking to get a job in Product Management
- Anyone wanting to transition into Product Management
- Already established Product Managers who want to advance their skillset
- Entrepreneurs looking to master the product development process
This course includes:
- 13 hours on-demand video
- 25 articles
- 120 downloadable resources
- Access on mobile and TV
- ∞Full lifetime access
- Certificate of completion
Instructors
Cole Mercer
Evan Kimbrell
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